:root {
  --cream: #F7F4EC;
  --cream-2: #F2EDE2;
  --paper: #F5F1E9;
  --white: #FDFCF8;
  --sage-pale: #EEF0E3;
  --green: #48584A;
  --green-dark: #39463B;
  --green-deep: #2F3B2F;
  --terracotta: #9D5137;
  --ink: #3C3C34;
  --ink-2: #5A5A50;
  --serif: "Newsreader", Georgia, serif;
  --sans: "Karla", -apple-system, "Helvetica Neue", Arial, sans-serif;
  --container: 1120px;
  --reading: 760px;
  --shadow: 0 18px 46px rgba(60, 60, 52, 0.11);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.72;
  -webkit-font-smoothing: antialiased;
}
body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 100;
  pointer-events: none;
  opacity: 0.035;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)'/%3E%3C/svg%3E");
}
img { display: block; max-width: 100%; height: auto; }
a { color: var(--green); }
a:hover { color: var(--terracotta); }

.skip-link {
  position: absolute;
  left: -9999px;
  top: 8px;
  z-index: 200;
  padding: 10px 16px;
  background: var(--green-deep);
  color: white;
}
.skip-link:focus { left: 8px; }

.guide-nav {
  border-bottom: 1px solid rgba(60, 60, 52, 0.09);
  background: rgba(247, 244, 236, 0.96);
}
.guide-nav-inner {
  max-width: var(--container);
  margin: 0 auto;
  padding: 13px 24px;
  display: flex;
  align-items: center;
  gap: 22px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--green-deep);
  font-family: var(--serif);
  font-size: 1.28rem;
  text-decoration: none;
}
.brand img { width: 42px; height: 42px; }
.guide-nav-links {
  margin-left: auto;
  display: flex;
  align-items: center;
  gap: 24px;
  font-size: 0.86rem;
  font-weight: 700;
}
.guide-nav-links a { text-decoration: none; }

.btn {
  display: inline-block;
  padding: 13px 24px;
  border-radius: 999px;
  background: var(--green);
  color: #F3F1E8;
  font-size: 0.76rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  line-height: 1.25;
  text-decoration: none;
  text-transform: uppercase;
  transition: transform .2s ease, background .2s ease, box-shadow .2s ease;
}
.btn:hover {
  color: white;
  background: var(--green-dark);
  box-shadow: 0 8px 18px rgba(57, 70, 59, 0.2);
  transform: translateY(-1px);
}
.btn-light {
  background: var(--white);
  color: var(--green-deep);
  border: 1px solid rgba(72, 88, 74, 0.22);
}
.btn-light:hover { color: white; }

.guide-hero {
  padding: 74px 24px 68px;
  text-align: center;
  background: var(--cream-2);
}
.breadcrumbs {
  max-width: var(--reading);
  margin: 0 auto 25px;
  color: var(--ink-2);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.breadcrumbs a {
  text-decoration: underline;
  text-underline-offset: 3px;
}
.guide-kicker {
  margin: 0 0 15px;
  color: var(--terracotta);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}
h1, h2, h3 {
  color: var(--green-deep);
  font-family: var(--serif);
  font-weight: 500;
  line-height: 1.15;
}
h1 {
  max-width: 870px;
  margin: 0 auto;
  font-size: clamp(2.45rem, 6vw, 4.5rem);
  letter-spacing: -0.025em;
}
.guide-dek {
  max-width: 680px;
  margin: 24px auto 0;
  color: var(--ink-2);
  font-size: 1.08rem;
}
.guide-meta {
  margin: 20px auto 0;
  color: var(--ink-2);
  font-size: 0.78rem;
}

.guide-shell {
  max-width: var(--container);
  margin: 0 auto;
  padding: 64px 24px 88px;
  display: grid;
  grid-template-columns: minmax(0, var(--reading)) 260px;
  justify-content: center;
  gap: 68px;
  align-items: start;
}
.guide-content { min-width: 0; }
.guide-content > p:first-child {
  margin-top: 0;
  color: var(--green-deep);
  font-family: var(--serif);
  font-size: 1.35rem;
  line-height: 1.55;
}
.guide-content h2 {
  margin: 54px 0 16px;
  font-size: clamp(1.75rem, 3vw, 2.35rem);
}
.guide-content h3 {
  margin: 30px 0 8px;
  font-size: 1.35rem;
}
.guide-content p { margin: 0 0 20px; }
.guide-content ul,
.guide-content ol { margin: 0 0 25px; padding-left: 1.3em; }
.guide-content li { margin: 8px 0; }
.guide-content strong { color: var(--green-deep); }

.guide-toc {
  position: sticky;
  top: 24px;
  padding: 23px;
  border: 1px solid rgba(72, 88, 74, 0.14);
  border-radius: 12px;
  background: var(--cream);
}
.guide-toc h2 {
  margin: 0 0 13px;
  font-size: 1.1rem;
}
.guide-toc ol { margin: 0; padding-left: 1.15em; }
.guide-toc li { margin: 8px 0; font-size: 0.86rem; line-height: 1.45; }
.guide-toc a { text-decoration: none; }

.checklist {
  margin: 28px 0 34px;
  padding: 6px 24px;
  border-left: 4px solid var(--terracotta);
  background: var(--white);
  box-shadow: 0 8px 28px rgba(60, 60, 52, 0.06);
}
.checklist ul { list-style: none; padding: 0; margin: 16px 0; }
.checklist li { position: relative; padding-left: 30px; margin: 12px 0; }
.checklist li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--terracotta);
  font-weight: 700;
}

.tip {
  margin: 28px 0;
  padding: 22px 24px;
  border-radius: 10px;
  background: var(--sage-pale);
}
.tip strong { display: block; margin-bottom: 3px; }

.product-callout {
  margin: 48px 0;
  display: grid;
  grid-template-columns: 220px 1fr;
  overflow: hidden;
  border-radius: 14px;
  background: var(--green-deep);
  color: #F3F1E8;
  box-shadow: var(--shadow);
}
.product-callout img { width: 100%; height: 100%; object-fit: cover; }
.product-callout-copy { padding: 30px 32px; }
.product-callout h2 {
  margin: 0 0 12px;
  color: white;
  font-size: 1.65rem;
}
.product-callout p { margin: 0 0 20px; color: #E5E7DD; font-size: 0.94rem; }
.product-callout .btn { background: var(--terracotta); }
.product-callout .btn:hover { background: #7F3F2B; }
.product-callout small { display: block; margin-top: 12px; color: #D4D8CC; }

.faq { margin-top: 58px; }
.faq-item { padding: 22px 0; border-top: 1px solid rgba(60, 60, 52, 0.16); }
.faq-item:last-child { border-bottom: 1px solid rgba(60, 60, 52, 0.16); }
.faq-item h3 { margin: 0 0 8px; font-size: 1.2rem; }
.faq-item p { margin: 0; }

.related {
  padding: 76px 24px 84px;
  background: var(--cream-2);
}
.related-inner { max-width: var(--container); margin: 0 auto; }
.related h2 { margin: 0 0 28px; text-align: center; font-size: 2rem; }
.related-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}
.related-card {
  min-height: 175px;
  padding: 25px;
  border: 1px solid rgba(72, 88, 74, 0.12);
  border-radius: 12px;
  background: var(--white);
  text-decoration: none;
  box-shadow: 0 8px 22px rgba(60, 60, 52, 0.04);
}
.related-card:hover { border-color: rgba(199, 120, 85, 0.55); }
.related-card span {
  color: var(--terracotta);
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.related-card h3 { margin: 9px 0 8px; font-size: 1.35rem; }
.related-card p { margin: 0; color: var(--ink-2); font-size: 0.88rem; line-height: 1.55; }

.hub-hero { padding-bottom: 58px; }
.hub-grid {
  max-width: var(--container);
  margin: 0 auto;
  padding: 64px 24px 88px;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 22px;
}
.hub-card {
  padding: 30px;
  border: 1px solid rgba(72, 88, 74, 0.14);
  border-radius: 14px;
  background: var(--white);
  color: var(--ink);
  text-decoration: none;
  box-shadow: 0 10px 28px rgba(60, 60, 52, 0.055);
}
.hub-card:hover { color: var(--ink); border-color: rgba(199, 120, 85, 0.55); transform: translateY(-2px); }
.hub-card span { color: var(--terracotta); font-size: 0.72rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }
.hub-card h2 { margin: 10px 0 10px; font-size: 1.7rem; }
.hub-card p { margin: 0; color: var(--ink-2); }

.guide-footer { background: var(--green); color: #E9EAE0; }
.guide-footer-inner {
  max-width: var(--container);
  margin: 0 auto;
  padding: 30px 24px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  font-size: .82rem;
}
.guide-footer a { color: #E9EAE0; }
.guide-footer-links { display: flex; flex-wrap: wrap; gap: 18px; }

@media (max-width: 900px) {
  .guide-shell { grid-template-columns: minmax(0, var(--reading)); }
  .guide-toc { position: static; order: -1; }
  .related-grid { grid-template-columns: 1fr; }
}

@media (max-width: 650px) {
  body { font-size: 16.5px; }
  .guide-nav-inner { padding: 11px 16px; }
  .brand { font-size: 1.05rem; }
  .brand img { width: 36px; height: 36px; }
  .guide-nav-links > a:not(.btn) { display: none; }
  .guide-nav-links .btn { padding: 11px 15px; font-size: .67rem; }
  .guide-hero { padding: 54px 20px 50px; }
  .guide-shell { padding: 44px 20px 66px; gap: 32px; }
  .product-callout { grid-template-columns: 1fr; }
  .product-callout img { max-height: 260px; }
  .product-callout-copy { padding: 26px 24px; }
  .hub-grid { grid-template-columns: 1fr; padding: 44px 20px 68px; }
  .related { padding: 58px 20px 66px; }
  .guide-footer-inner { flex-direction: column; text-align: center; }
  .guide-footer-links { justify-content: center; }
}

/* Business identity + policy links in the guide footer. Added 2026-08-14 for the
   Google Merchant Center Misrepresentation fix: policy and identity signals must
   be visible on the site, not only inside Shopify checkout. */
.guide-footer-inner { flex-wrap: wrap; }
.guide-footer-policies {
  flex-basis: 100%;
  display: flex;
  flex-wrap: wrap;
  gap: 8px 18px;
  padding-top: 16px;
  border-top: 1px solid rgba(233, 234, 224, 0.18);
}
.guide-footer-biz {
  flex-basis: 100%;
  margin: 0;
  font-size: .76rem;
  opacity: .72;
}

/* ---------------------------------------------------------------------------
   Seasonal / editorial imagery (added 2026-08-20 for the seasonal landing
   pages). Single-size WebP on purpose: this site does not use srcset anywhere,
   so these match the existing single-source <img> pattern. Intrinsic
   width/height are always set in the markup to avoid layout shift.
   --------------------------------------------------------------------------- */
.hero-media {
  max-width: var(--container);
  margin: 0 auto;
  padding: 34px 24px 0;
}
.hero-media img {
  display: block;
  width: 100%;
  height: auto;
  border-radius: 10px;
  box-shadow: var(--shadow);
}
.content-figure {
  margin: 36px 0;
}
.content-figure img {
  display: block;
  width: 100%;
  height: auto;
  border-radius: 8px;
}
.content-figure figcaption {
  margin-top: 10px;
  color: var(--ink-2);
  font-size: 0.85rem;
  line-height: 1.5;
}
@media (max-width: 640px) {
  .hero-media { padding: 22px 16px 0; }
}